Golden Pages

Summary
Golden Pages Ireland had €300,000 in receivables from 829 advertisers that was more than 7 months old. The company had tried to collect these receivables without success. CashCollector managed an integrated campaign using an escalating schedule of email, fax & phone calls over a 4-week period with amazing results. Within 3 weeks of launching the campaign, 40% of the outstanding debt had been collected.

Process
CashCollector worked with Golden Pages to implement a multimodal debt recovery trial using email, fax and interactive voice to collect their outstanding debt. Implementation followed a seven-step process:

* Analysis of Debtor Base
* Selection of Communication Mix
* Development of Collection Campaign
* Testing Email, Fax and Voice
* Design of Credit Control Interface
* Go Live * Reporting

Campaign results:
Within 3 weeks of launching the trial, 40% of the outstanding debt had been collected.

* €300,000 of aged debt within Golden Pages
* Traditional collection procedures hadn't worked
* Golden Pages recovered 40% of the debt within 4 weeks using CashCollector

"We had over €300k of debt outstanding for over 7 months. Our traditional methods of collection hadn't worked.
Golden Pages (Ireland) Ltd.
Jim Meagher